New dating app Lumen is for over-50s and it is backed by Badoo’s founder
The brand new application has been built to offer a safe internet dating space for over-50s
The initial relationship application for over-50s is launching today in britain and Badoo’s founder has spent Ј3.5 million into the brand new platform.
Whilst you can find dating apps aplenty on the market, from whether you’re interested in guys with beards or desire to match on comparable music tastes, there is a space for a platform aimed specifically at older daters.
Yet, with 73 % of those aged 50 to 59 running a smartphone, and around 80 million solitary women and men over 50 all over the world, it is time they got their own dating application.
Called Lumen, the application is headed up by Antoine Argouges, an old product designer for dating apps, and Charly Lester, an industry expert that is dating. Lumen was created to offer a safe and age-appropriate community that is dating.
For example, an individual creates a profile, these are generally needed to upload a selfie within the verification process with an algorithm authenticating this image against other photos supplied. procedures such as this will avoid dilemmas such as for instance fake pages and cat-fishing regarding the platform.
Lester, Lumen’s CMO, claims the platform is all about creating a space for over-50s to generally meet genuine and singles that are like-minded them.
“Over many years individuals have frequently expected me where their solitary moms and dads must be dating, and I also familiar with struggle that is genuinely find a remedy. In Lumen, we’ve developed a place which embodies the values of y our audience that is over-50s built the sort of community we might joyfully suggest to your buddies’ moms and dads.”
It’s additionally a big deal that the application is supported by Badoo’s founder, Andrey Andreev. Andreev is behind the largest dating apps www.jdate.reviews on earth including Badoo, with more than 350 million international users, in addition to female-focused Bumble in addition to gay relationship software Chappy.
Lumen is an opportunity for Andreev to have another piece associated with pie that is dating.
Speaking about the investment, Andreev said: “Do a search regarding the expression dating’ that is‘over 50s. The outcomes which come up are embarrassing for the industry. The over-50s have now been mistreated because of the sites that are dating years.
“I’m excited to look at Lumen group releasing an application which finally listens to the market and especially targets their problems and requirements.”
Lumen could be one of the dating that is first targeted at this generation however it will quickly involve some competition in the shape of Facebook. The platform announced previously this current year it might be stepping into the relationship game, and considering most of the people that are young deleting Facebook in droves, it is most likely it’ll be seniors who does be interested in the working platform.
Because of the team supporting Lumen, nevertheless, it really is certain to have the desired effect.
Lumen can be obtained to down load at no cost from App shop and Bing Play
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