Lumen Is 'Tinder For Seniors' Plus It Simply Launched
Lumen for an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about internet dating. Lumen could be the latest endeavor in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with age spectrum – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; «When you have a look at relationship products specific to over 50s, they all are dating web sites. 80 million singles over 50 in united states and western European countries, yet the demographic is underrepresented by dating sphere.» Argouges must be bullish; he has got spent +$4.5 million into the application.
The scene is familiar. Swipeable pages, big images, bios but with one huge difference.
All people have to upload a selfie within the verification procedure, plus an algorithm authenticates this from the other profile images offered. a nice touch and a tragic indication of the changing times and problems with online dating sites.
Dating apps are wide ranging. Any brand brand brand new software that is trying to scale requirements a different sort of sort of strategy and Argouges is wanting brand new things ; «we’re testing plenty of various marketing techniques, utilizing a mixture of online and offline, with a give attention to offline because we should satisfy our user base and build a dialogue up using them. As an example, this thirty days I will be going to a variety of sporting, musical and social activities that are matching with our brand name eyesight and demographics.» Time will tell if this bears better fruit than the spam that is usual buddies and paid-ads strategy that most dating apps would like to make use of.
The question that is biggest, the thing that makes Lumen much better than competitors? Exactly what does Lumen have that Tinder will not? Relating to Andreev, it is about verification and much more pictures. Lumen utilizes AI and will need to have at the least three pictures for a profile. Hardly a groundbreaking brand new twist or unique UI but an appealing development. The +50 market is not likely to need as much features to keep their attention. When around 40% of all of the marriages result in divorce or separation in the UK and United States, Lumen may well not have to do certainly not occur and stay for the underserved market. Apps have inked great deal less and seen success.
Argouges plus the united group do not have every thing prepared and are also willing to ask lots of questions because the software rolls away.
Andreev would like to discover; «Do individuals over 50 want up to now over 50 just? Will be the over-50s prepared for the application just solution? Are over-50s as easy to locate as millennials online? Will we have the ability to have an age good influence on society? They are the concerns I will be asking within the coming days.»
Lumen is concentrated on a rich demographic plus one that will require a set that is special of so that it are going to be interesting to see who sooner or later advertises or partners using the software. Besides marketing, the information that the software will create should be interesting to many organizations on a wide range. Lumen will not be in short supply of individuals planning to partner along with it in the event that software scales whilst the united group plan.
Lumen can be obtained now on iOS and Android os in the united kingdom only but will likely be available internationally quickly.
UPDATED: Argouges quotes have already been clarified.
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